THE ANARCHO-CULTURE
RICARDO BARRETO
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marketed; when the products' value does
not depend on the sacralization or the property, but on its capacity to potentialize
the agents whom it connects with; when the cultural producer liberates himself
from his ego, from his name, from the innocuous pretension to enter history, and
then, by deterritorializing himself, he can take part of a more complex scheme,
where the sense created by the author is replaced by strategies of multiple senses
in co-authorship with its interagents; when the cultural product stops being linear
and analogic, and becomes a ubiquitous system of interactive complexity emphasizing
its immersive and biocultural aspects, therefore turning into a machine of cultural
transformation; when there is no more a proper world of the arts, sciences or
any other discipline, but the free game of diagonals that cross all the plains,
all the disciplines and that interweave the heterogeneous multiplicities in a
free game of connections.
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Anarcho-culturalism is the culture of
the state of nature of digital networks (cyber-nature/digital culture). It is
pre-state, pre-contract, pre-rights, pre-duties. New tribes, new communities,
new travellers inhabit there, but also new strategies that destabilize the world
of the arché. There's no longer an audience to be reached (Target Public),
but communities, collectives and networks which become more and more immune to
marketing campaigns and strategies of advertising. From the passive public, manipulated
mass, "mass of maneuver", by which the analogic media took away its
energy, we passed, through cyber-nature, to intercommunicating communities; to
the intelligent collectives; to the strategic networks, to anarchic and transforming
war machines (Cultural Virulence). |
